What are cookies?
Cookies are small, digital pieces of information that are saved on your computer or mobile devices (tablet
and/or smartphone). These bits of technology are sent to your web browser
when you visit an internet page. This information is sent back the next time you visit
this page. These cookies save your preferences, etc.
We use these cookies to continually optimise our website, but also to
tailor our content and possible advertisements to your interests. Turning cookies off,
for that matter, does not imply that you’ll no longer see advertisements. This only implies that the advertisements will be
of a more general nature. Moreover, cookies are essential for specific
parts of our website to function properly. Therefore, these parts of the website may
no longer be visible if you turn cookies off.
What are the different types of cookies that are used?
There are different types of cookies, and each has its own purpose. Below, we explain exactly which cookies
are used along with their respective functionalities.
- Functional cookies
Functional cookies add essential functionalities to our site. These cookies remember your contact- and address information for you.
- Analytical cookies
Analytical cookies help with the website’s analysis. They provide us with insight into how our website is used, enabling us to improve the degree of user-friendliness. The information that’s collected via analytical cookies is fully anonymised, and, therefore, cannot be linked to you as a visitor. This way, your privacy is guaranteed.
- Tracking cookies
Tracking cookies are especially useful for campaigns and advertisements. These cookies can be used to link the website statistics to a user profile. This gives us an idea of our target group and enables us to anticipate your needs and preferences. Content and advertisements are, thus, more relevant and more interesting. Tracking cookies may only be saved when you have agreed to the use of such cookies. These cookies cannot be used to identify you as a person. The profile that’s assembled will not be linked to your name, address, email address or other personal information.
Which cookies does Boat Bike Tours use?
We use functional, analytical and tracking cookies. We have provided an
overview of the specific cookies and their functions below.
- Google Analytics:
The anonymised data from Google Analytics helps us to collect our website’s statistical data. This data provides us with a clear picture of aspects such as visitor flow, traffic sources and page views, so we can anticipate trends when optimising our website.
The information that Google collects is anonymised. Your IP address will not be shared. Google hosts and stores the information on servers in the United States. Google states that it complies with the Privacy Shield principles and has joined the United States Department of Commerce’s Privacy Shield programme. This implies that a suitable level of protection is in place should personal data be processed.
- Google AdWords:
We use the remarketing tag via the GA Audience cookie. This way, your preferences and interests will be saved when you leave our website, so the ads we display in your web browser will be tailored to your interests. We also use the Google Dynamic Remarketing cookie; this cookie takes it a step further. The dynamic remarketing cookie enables ads to be tailored even more specifically to your behaviour on our website, so these ads can dovetail perfectly with your preferences and interests.
- Google AdWords Conversion:
This is a conversion pixel that registers the conversion that’s attributed to the AdWords campaign.
- Bing Ads:
We use the Bing Ads cookie to show you ads based on your interests and behaviour on the Bing search engine.
- Active Campaign:
This smart marketing automation tool offers insights related to customer data, enabling us to send out personalised mailings tailored to the recipient’s interests and preferences.
Drip is another intelligent marketing automation tool that can be used to send automatic follow-up emails.
- Google Tag Manager:
We use this software solution to place tracking codes in Boat Bike Tours’ website.
This cookie ensures that the server sends advertising content to the website and registers the number of clicks for the ad.
- Facebook pixel:
This resource helps us to measure the effectiveness of our Facebook ads. Facebook pixel helps us, via the Facebook Custom Audience cookie, to display ads to the appropriate target group and to create advertising target groups. In addition, the Facebook Impressions cookie gives us insight into the actions that are carried out on the website once the person has clicked on the ad. Facebook Connect is a cookie that lets you instantly follow Boat Bike Tours on Facebook.
This cookie helps us monitor visitor behaviour and compile a visitor profile. The HubSpot Forms cookie saves the email address that you entered when requesting a quotation or brochure, so this field is auto-filled next time you submit a request.Browser settings
Would you rather not receive cookies? You can flag this in your
browser settings. You must do this on each computer/tablet/smartphone that you use. Therefore, we
recommend that you set your preferences immediately; in every browser and on all your
devices. The method varies depending on your browser. For help, click on
the correct link below and follow the steps.
- Google Chrome:
- Internet Explorer:
You can reject cookies from specific parties via youronlinechoices.com.
Feel free to contact us if you have questions or comments about
Boat Bike Tours BV
1021 KB Amsterdam
Telephone: +31 20 72 35 400
Telefax: +31 20 72 35 405